We all deal with the behaviour of others on a daily basis. Often we want to influence this behaviour, either within our workplace or externally. When we do not get others to change their behaviour, it can result in frustration and conflict. In this session you will learn to look at behaviour from a different perspective.
Merely explaining what you want is not enough for behavioural change. There are more effective, scientifically proven methods for influencing – methods from behavioural economics and social psychology.
You may already have heard of some of these:
Block 1: Our fallible thinking:
Block 2: Framing - Persuading by framing the message in a specific way:
Block 3: Principles of persuasion by Cialdini:
Our brain makes shortcuts when making decisions. Cialdini's famous 6 principles of persuasion help you make use of these shortcuts and to influence others with success.
Block 4: The EAST principles of the Behavioural Insight Team (BIT), UK:
To convince people: