nudging and framing

NUDGING & FRAMING

Learn to nudge people in the right direction

& to frame your message better

We all deal with the behaviour of others on a daily basis. When we do not get others to engage in the behavioural change we desire, this can result in frustration and conflict. In this workshop you will learn to look at behaviour from a different perspective.

Why should you attend?

  • In this workshop you learn to look at behaviour from a different perspective.
  • You learn to work with scientifically proven methods for influencing and changing behaviour - such as nudging and framing.

A lot of our behaviour occurs unconsciously and we are continually influenced by our environment.


Influencing and steering our unconscious behaviour is possible, but requires knowledge about the functioning of the brain and how behaviour comes about. In this workshop you will learn to work with scientifically proven methods for influencing – methods from social psychology and behavioural economics.


You may already have heard of some of these:

  • nudging (giving people a gentle push in the right direction), and
  • framing (setting the message in a certain context).
  • other methods for achieving lasting behavioural change will also be discussed.

For whom? 

  • Anyone interested in influencing behaviour
  • Policy makers and policy staff
  • Communication officers and communications staff


Practical

  • 1 or 2 days
  • up to 10 participants
  • made to measure


Didactic methods

  • Interactive knowledge transfer
  • Exercises
  • Analysing and gaining insight in existing models and cases
  • Working on your own case


The training is interactive. The use of exercises and cases allows participants to apply the new insights into their own work.

SMARTER THINKING

BETTER RESULTS

2017 - 2019 ©