Academy · TALENT · BUILDING TRUST

Building trust - there is a formula for trust at work.

Trust is not an innate characteristic or a happy coincidence. It is a set of observable behaviours and structural conditions that can be deliberately built — and just as deliberately damaged. This programme provides a scientific framework and concrete tools.

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WHAT YOU GAIN

Participants understand the four factors that build or erode trust

Participants develop concrete habits that strengthen trust daily

Teams with damaged trust receive a structured path to recovery

THE CORE PROBLEM

Trust is frequently assumed. It is rarely actively built.

In many organisations, trust is an implicit expectation — something that 'simply has to be there'. In practice it proves fragile, situational and quickly damaged. When it is absent, the consequences are immediately visible: collaboration becomes strained, information is filtered, delegation feels risky and conflicts simmer unresolved.

Trust is not a rational decision. The brain processes signals of trustworthiness automatically and unconsciously — based on consistency, integrity, competence and benevolence. Those who understand these mechanisms can consciously shape them.

Credibility — expertise and track record determine whether someone is perceived as competent
Reliability — consistency between what is said and what is done is the strongest trust-builder
Safety — people trust more readily when vulnerability is not penalised
Recovery after breach — trust that has been damaged can be rebuilt — but requires specific behaviours

Trust as a deliberate practice

01 - Trust diagnosis

Identifying exactly where the friction lies

Participants analyse the trust dynamics in their own team or organisation using the Trust Equation model — and identify which factor is most limiting.

02 — Behavioural repertoire

Daily micro-behaviours that build trust

We work on the concrete, repeatable behaviours that strengthen each of the four trust factors — from keeping small promises to modelling vulnerability.

03 — Recovery protocol

Rebuilding trust after a breach

Participants learn the structural steps for trust recovery: acknowledge, take responsibility, demonstrate concrete behaviour change and maintain consistency over time — without shortcuts.

"Trust is the glue of life. It's the foundational principle that holds all relationships."

- Stephen Covey

Format

⏱ 1 day or modular I 👥 Leaders · HR · Change agents · All employees I 🏢 In-company or virtual I 📐 Tailored to your context I 🌐 NL, EN & FR

ACADEMY · CHANGE

Autonomous motivation

Trust is the foundation on which autonomous motivation can grow - without trust, ownership remains fragile.

ACADEMY - TALENT

Psychological safety

Trust is the precondition for psychological safety - both modules are each other's direct complement.

Want to explore whether this programme fits your context?

A short exploratory conversation is usually the best starting point.

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