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Decision Design

CONSULTANCY · DECISION DESIGN

In uncertain times, the biggest risk isn't making the wrong call. It's not knowing why you made it.

Most leadership teams apply one decision process to every situation — and pay a hidden price. The Decision Cube™ gives your organisation the architecture to decide well, on every type of decision, consistently.

7%+

OF RESOURCES LOST TO UNARCHITECTED DECISIONS

200+

ORGANISATIONS GUIDED

8

DECISION PROTOCOLS IN THE FRAMEWORK

9,1/10

CLIENT SATISFACTION

“Spend some effort in figuring out why each decision did or did not pan out. Doing that systematically is key: really try to question the way you make decisions, and improve it.”


DANIEL KAHNEMAN - NOBEL PRIZE WINNER & AUTHOR "THINKING, FAST AND SLOW"

THE HIDDEN COST

Your organisation pays a decision tax every single day.

Unarchitected decision-making doesn't show up on your P&L — but research consistently shows it erodes over 7% of organisational resources annually. Here's where it leaks.

The Meeting Tax

30% loss

Senior executives spend 50% of their time in meetings — over 60% of it ineffectively. That's pure salary and opportunity cost, gone.


McKinsey & Company, 2019

The Noise Tax

2.5% efficiency loss

Random inconsistency in professional judgment across your leadership team. Same decision, different outcome, depending on the day, the mood, the room.


Kahneman, Sibony & Sunstein, 2021

The Bias Gas

15% lower returns

Strategic investments driven by overconfidence rather than structured decision hygiene yield systematically lower returns on investment.


Lovallo & Sibony, HBR 2010

OUR PROPRIETARY FRAMEWORK

The Decision CubeTM

Decision architecture for the decisions that matter.

Most organisations know that process matters. So they adopt a decision framework — consensus, voting, consultation — and apply it uniformly. That's the mistake.


A Rubicon decision (high impact, non-reversible, rare) needs maximum friction: red teaming, pre-mortem analysis, independent judgment before discussion.


An Engine Room decision (high impact, high frequency, reversible) needs velocity: algorithmic guardrails that remove the need for human deliberation entirely.


Applying the same protocol to both doesn't create consistency. It creates systematic error.

Impact x Frequency x Reversibility = 8 decision profiles

The 8 decision profiles

STRATEGIC HIGH STAKES

Rubicon

High impact · Low freq · Non-reversible

Maximum Friction — Red Teaming

High-Wire

High Impact · Low freq · Non-reversible

Human Alignment — Blind Voting

Experiment

High Impact · Low freq · Reversible

Adaptive Agility — Kill Switches

Engine Room

High Impact · High freq · Reversible

Velocity — Algorithmic Rules

OPERATIONAL EFFICIENCY

Legacy Trap

Low impact · Low freq · Non-reversible

Zero-Based Thinking

Distraction

Low impact · Low freq · Reversible

2-Minute Delegate Filter

Bottleneck

Low impact · Low freq · Non-reversible

Strategic Empowerment

Paperclip

Low impact · High freq · Reversible

Standardised Rules

HOW WE WORK

From decision audit to embedded architecture

We don't hand over a framework and leave. We work with your leadership team to diagnose, redesign, and embed decision architecture that becomes part of how your organisation operates.

Decision Architecture Scan


A diagnostic of your current decision landscape — where value is leaking, which decisions are being misclassified, and where the highest-impact interventions lie. Delivered in 15 minutes to start, then in depth.

Decision CubeTM Implementation


We map your organisation's key decision types to the 8 profiles of the Decision Cube™ and co-design the appropriate protocol for each — tailored to your governance structure and culture.

Embedding & Governance


Architecture only works if it's used. We embed the protocols into your existing rhythms — ExCo agendas, governance structures, leadership routines — so the framework outlasts the engagement.

Explore together what Decision Design can mean for your organisation?

A brief conversation is the best starting point. Tell us a little about your situation and we will arrange an introductory meeting.


Or reach us directly:
info@humaninsight.be +32 494 75 10 62