Human thinking is not as rational and objective as we like to believe. Most of our thinking occurs unconsciously. And we our continuously influenced by the environment or context. The result? Our own thinking can stand in the way of taking the right decisions.(*1)
No panic! Research has shown that we humans are predictable in our irrational thinking and behaviour. Good news: that means you can learn to steer it! This also explains why organisations that apply behavioural insights outperform their peers with up to 25%.(*2)
Sounds as music to your ears? High time to invest in better decision-making skills for yourself, your team and organisation!