The human brain is vulnerable to fake news. Once false convictions have taken hold, it is almost impossible to convince people of correct views by giving them objective information. This is why effective persuasion in a post-truth world requires knowledge about the functioning of the brain and about how human behaviour comes about.
In this workshop, we investigate why people are so vulnerable to fake news and why – once people have accepted false beliefs – it becomes nearly impossible to convince them using rational facts and objective information. Often these attempts even have an adverse effect. In psychology this phenomenon is known as the backfire effect.
The backfire effect is problematic: It implies that the current approach used by mainstream media – namely to use fact-checking to disperse fake news – will not provide a structural solution to the problem.
So how dó we address these problems? In this workshop, insights from various disciplines, such as social psychology, behavioural economics and neuroscience, are discussed.
We explore what approaches are effective in convincing people in a post-truth world and how we can bypass the backfire effect.
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