Government is constantly trying to influence citizens' behaviour.
However, all too easily, government considers its citizens to be 'econs': individuals who are perfectly aware of which behaviour is in their own interest and who have no problems taking conscious, rational decisions based on all necessary information.
The result: ineffective policies.
In this training, you will learn how to design policy that achieves the desired behavioural change in your target group. Crucially, this implies taking into account that people are fallible human beings.
How does this impact on your role as policy maker or policy advisor?
While typical human behaviour may often not be rational, fortunately it is systematically - and thus predictably - irrational. This means that when designing policy (advice) you can influence and even steer this behaviour.
In this training you will learn to use scientifically proven methods for influencing behaviour. Recent insights from various disciplines, such as social psychology, behavioural economics and neuroscience, will be discussed.
You will get answers to questions such as:
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