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EFFECTIVE POLICY FOR FALLIBLE HUMANS

In this training, you will learn how to design policy that achieves the desired behavioural change in your target group. Crucially, this implies taking into account that people are fallible human beings.

For whom?

- all those designing or communicating policy

- policy makers & policy staff

- communication staff

Practical

- open training or in-company

- 2 days

- up to 12 participants

Didactic methods

- interactive knowledge transfer

- analysing and learning from practical examples

- working on your own cases

"The trainer has an unique combination of professionality and spontaneity. The session was interesting and educational, completely tailored to our needs in the municipality."


Andre Peterson, Operational Manager, Bergrivier Municipality, South-Africa

Why should you attend?

Government is constantly trying to influence citizens' behaviour.

However, all too easily, government considers its citizens to be 'econs': individuals who are perfectly aware of which behaviour is in their own interest and who have no problems taking conscious, rational decisions based on all necessary information.

The result: ineffective policies.


In this training, you will learn how to design policy that achieves the desired behavioural change in your target group. Crucially, this implies taking into account that people are fallible human beings.


How does this impact on your role as policy maker or policy advisor?

  • How should you adjust the way you work?
  • How should you design and communicate policy?


While typical human behaviour may often not be rational, fortunately it is systematically - and thus predictably - irrational. This means that when designing policy (advice) you can influence and even steer this behaviour.


In this training you will learn to use scientifically proven methods for influencing behaviour. Recent insights from various disciplines, such as social psychology, behavioural economics and neuroscience, will be discussed.


Programme

You will get answers to questions such as:

  • How do I shape the context in which citizens make decisions, and how can I lead citizens - or even seduce them – towards lasting behavioural change?
  • What other methodologies from behavioural economics can I apply to increase the effectiveness of my policy (proposals)?
  • When to use which methodology?


Trainer: Els Compernolle

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