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Learn how to apply behavioural insight to draw up a motivational approach to leadership and HR.

The result: increased and lasting employee engagement.

For whom?

- people managers at all levels

- HR managers

- HR professionals


- open training or in-company

- 2 days

- up to 12 participants

Didactic methods

- interactive knowledge transfer

- analysing and learning from practical examples

- working on your own cases




Fri 5 June 2020

House of Ape, Grotehondstraat 44, 2018 Antwerpen

480 euro

"This approach gives you insight into your own blind spots. Self-reflection is sometimes needed to improve how we do things."

Sibylle Demeyere, HR manager, Motrac Handling & Cleaning

"Good examples of scientific studies. A really interesting and fun workshop, tailored to the needs of the public."

Anonymous, People manager, Flemish government

Why should you attend?

Working longer is becoming the norm. Our current work environment is volatile, uncertain, complex and ambiguous (VUCA). Burn-out figures continue to rise and are reaching alarming heights. The demand of both people managers and HR professionals for tools and techniques to increase employee engagement is therefore becoming more important and urgent day by day.

The figures speak for themselves:

  • 22 percent of Belgian employees do not feel involved in the workplace, barely 14 percent see themselves as very engaged;
  • 14 percent of employees question the meaning of their job.

Investing in more engaged employees:

  • Significantly increases the results of your organisation;
  • Improves the performance of your employees and reduces absenteeism;
  • Leads to more loyalty and higher retention of talented people;
  • Improves the image and reputation of your organization.

In this training you learn to use insight in brain and behaviour to draw up a motivating approach to leadership and HR. This allows you to increase employee engagement.


  • You immediately translate your learnings into practice. You work on your own case and return to the workplace to apply it. There is room for questions and feedback; you develop your personal action plan.
  • You discover the very latest scientifically based methods and techniques. The techniques you learn have proven their effectiveness in leading companies and organizations.


A. The pitfalls of our thinking and their impact on leadership and HR

  • How does our brain work? System-1 and system-2 thinking.
  • The shortcuts in our brain. Which systematic thinking errors make it difficult for us to make smart decisions?
  • Which are the most important thinking errors that play in leadership and HR? How can you counter these?

You will be provided with tools and techniques to draw up an advanced leadership and HR policy that takes into account the effect of our human thinking errors. This way you increase the impact of your policy.

B. Extrinsic and intrinsic motivation

  • What is the difference between extrinsic and intrinsic motivation?
  • Why dos the traditional approach with emphasis on extrinsic motivation not work in a VUCA environment?
  • In what circumstances càn you rely on extrinsic motivation?

You learn to work with a clear flowchart that provides a framework for when to use extrinsic/intrinsic motivation and that you can apply immediately in your own organization.

C. Increasing intrinsic motivation and employee engagement

  • The increased complexity of the contemporary work environment requires that you predominantly focus on intrinsic motivation. Which factors ensure intrinsic (and therefore sustainable) motivation at work?
  • Which methods and techniques do prominent organizations use to increase employee engagement?
  • How do you apply these methods and techniques in your own organization?

You develop your own case, which will be discussed during the session and on which you will receive feedback. This way you immediately learn to apply the new insights in your own practice.

D. New methodologies for motivation and remuneration

  • How is it possible that employees become less productive if they receive a bonus?
  • Which pitfalls in our thinking play a role in motivation and reward? How do these undermine intrinsic motivation and employee engagement?
  • Which new methods and techniques do prominent organizations use to motivate and reward?

You learn to use new methods, developed on the basis of behavioural insight, to motivate and reward employees in the organization.

Your results

After the training:

  • you can explain the difference between intrinsic and extrinsic motivation.
  • you know when extrinsic motivation is sufficient and when you have to work on  intrinsic motivation.
  • you know the latest methods and techniques to stimulate intrinsic motivation and you understand why these techniques are effective.
  • you know which steps you need to take to increase intrinsic motivation in your organization.

Trainer: Els Compernolle




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