Whether you're a leader, HR manager or communication professional, each of us has to deal with the behaviour of othersinour professional life - and we want to influence that behaviour. In his bestseller "Influence"* Professor Robert Cialdini outlines 6 evidnece-based techniques for influencing others.
In this training you will learn to apply 6 powerfull techniques to influence others (be it clients, colleagues, managers, ...):
- reciprocity: "give and you will receive
- commitment and consistency: "I'm a man of my word ..."
- social proof: "2 heads know more than 1"
- liking: "who can resist that face?"
- authority: "if the doctor says so..."
- scarcity: "hurry! only 3 seats left!"
*Robert Cialdini (2007) 'Influence'