1 day I Incompany Training of Virtual Learning Journey
Why Psychology of change?
Our context is changing faster than ever before. As they say: "the only thing constant is change".
At the same time, the figures are stark: about 70% of all change projects fail. Framed differently: about 30% are successful. How do we ensure that our change trajectory is among these successful 30%?
The answer is, you can significantly increase the success rate of your change trajectory by using brain and behavioural insights.
Because let's face it, change is hard! And so it is both predictable and normal for our brain to go into resistance. Luckily, when something is predictable, you can learn to anticipate it. That is what this course on "the psychology of change" can help you with.
Dan & Chip Heath use the metaphor of the Rider, the Elephant and the Path.*
The Rider (= our rational thinking) is convinced that he is in fact in control, leading the way. However, it doesn't matter how hard a change manager is directing the rider. As long as this huge animal below, the Elephant (= our emotional thinking) doesn't move, nothing will happen.
This is why any successful change project will not only "direct the driver", but also "motivate the elephant".
Finally, as a change manager, you can shape the context (= or "shape the path") in such a way that both the Rider and Elephant experience less obstacles going into the desired direction.
By proceeding in this way, i.e. incorporating both rational as well as emotional thinking and by explicitly shaping the context, change managers can preserve our employees' willpower (which is finite). So that it can be used where it is needed most: in forming new habits for behaviour change. is not needlessly lost, but is used where and when we need it most: for adjusting one's own behaviour and forming new habits.