participant score: 8,9 I 1 day I Training or Virtual Learning Journey
Nudging is based on the scientific fact that people make most decisions in an intuitive, automatic manner. The groundbreaking work of Nobel prize winner Daniel Kahneman* shows that people do not act as rationally as we would like to believe. To enable us to make decisions in a complex environment, our brain makes use of mental shortcuts and uses cues from the environment. We automatically favour the default or easy option.
Nudging* is a technique from behavioural economics where people receive a gentle nudge to behave in a desired way. A well-known example is the fly pained in men's urinals to avoid them peeing next to the urinal.
Framing entails that you use words, metaphors and perspectives in a way that makes your message more attractive and that actives certain emotional reactions.
*Kahneman (2011) "Thinking, Fast and Slow"
Type: Possible as
1 day, in your organisation
2 half days (each 3 hours), via Zoom
max. 12 participants
no dates at present
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After this training:
To convince people:
"Els clearly knows how to deliver a great workshop. The day was completely tailored to our needs and very interactive. Highly recommended!"
Anne Starkie-Alves, European Commission
"The training was tailored to the cases that participants had send in. This meant the new insights could be applied to our real work situations straight away."
Matthias Desesoi, Beleidsmedewerker, Actiris