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UPGRADE YOUR THINKING TO BOOST YOUR RESULTS

Why invest in influencing & change?


Change doesn't just happen overnight. Research confirms that the majority of change projects fail.* An important reason is that our brain favours what is familiar and comfortable. Our brain does not like change! 


Achieving sustainable behavioural change requires insight in human thinking and behaviour: How do people make decisions? Why do we behave the way we do? What circumstances should I create such that people dó feel motivated to change?


Building on these insights allows you to lever exactly those elements that determine behaviour: Connect with emotion, not only rationality (psychology of change). Adjust the environment or context, so that the desired behaviour becomes the automatic behaviour (nuding). Make use of evidence-based techniques for influencing others (influencing others). 


*Harvard Business Review (2007) "Why Transformation Efforts Fail" 

INFLUENCING & CHANGE

achieve sustainable behavioural change with insight in human thinking

Our guarantee:

evidence-based & maximum impact

Your tools as change agent

BESTSELLER!

NUDGING & FRAMING


Nudge people in the right direction & frame your message better. Insights from 2 Nobel Prize winners.




INFLUENCING OTHERS


How do you apply Cialdini's 6 secrets of persuasion?


COMING SOON!

PSYCHOLOGY OF CHANGE MANAGEMENT



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on our influencing & change journeys?


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SMARTER THINKING

BETTER RESULTS

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