Human thinking isn’t as objective and rational as we’d like to believe. Much of our thinking occurs unconsciously and we are continuously affected by our environment.
In the words of Dan Ariely, we are "predictably irrational", prone to cognitive bias. Research points out up to 25% of resources in organisations is lost due to cognitive bias!
(*) Dan Ariely (2008) "Predictably Irrational"
And now the good news
If we are "predictably irrational", this means you can anticipate where bias will occur.
It is possible to (re)design your organisational processes in a way that takes into account the reality of human thinking and behaviour. Measurably improving your organisational performance in many areas:
This is where HumanInsight can help!
*McKinsey, 2017, "The Business Logic in Debiasing"
― Dan Ariely
Human thinking and behaviour affects all processes in organisations. Research points out that applying behavioural insight is crucial:
Karen Vandevelde, HR Director Universiteit Antwerpen
University of Antwerp, tailor-made training & consultancy I "Countering implicit bias in recruitment & promotion"
Anne Starkie-Alves, European Commission, Brussels
European Commission,
incompany workshop on "Nudging"
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'Negativity bias' concerns our brain's innate tendency to emphasize all things negative. Its effects? An overly dramatized world view, increased feelings of stress and bad decision-making.
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