logo HumanInsight
dealing with fake news


our brain is vulnerable to fake news. prevent polarisation through insight in human thinking and behaviour

satisfaction score: 8,8  I  1 half day  I  Training or Virtual Learning Journey

Dealing with Fake News

The human brain is vulnerable to fake news. Once false convictions have taken hold, it is almost impossible to convince people of correct views by giving them objective information. This is why effective persuasion in a post-truth world requires knowledge about the functioning of the brain and about how human behaviour comes about.

In this workshop, we investigate why people are so vulnerable to fake news and why – once people have accepted false beliefs – it becomes nearly impossible to convince them using rational facts and objective information. Often these attempts even have an adverse effect. In psychology this phenomenon is known as the backfire effect.

The backfire effect is problematic: It implies that the current approach used by mainstream media – namely to use fact-checking to disperse fake news – will not provide a structural solution to the problem.

So how dó we address these problems? In this workshop, insights from various disciplines, such as social psychology, behavioural economics and neuroscience, are discussed.

We explore what approaches are effective in convincing people in a post-truth world and how we can bypass the backfire effect.

  • On the one hand, we examine solutions that affect our system 1 thinking: our emotions and our primary brain.
  • On the other hand, it is also possible to convince effectively through more rational system 2 thinking. We look at both options.


Type: Possible as

In-company workshop

1 half day, in your organisation

Virtual Learning Journey

& half day (3 hours), via Zoom

max. 12 participants

Dates open training

no dates at present

Prefer to contact us by phone? No problem. Simply fill in your details below or call us at +32 494 75 10 62.


Why should you attend?

  • We investigate why the human brain is vulnerable to fake news.

  • Why it is often so difficult to convince people using rational facts and objective information?

  • We explore what approaches you should use to convince people in a post-truth world.

  • How can you bypass the so-called backfire effect?


“An interesting topic and a great workshop!”

Anne Starkie-Alves, European Commission, Brussels

“Great ideas, expertly presented and coached.

I came away confident that I could use these techniques straight away to improve my own work outcomes.”

James Harper, Communication Manager, Innovate UK